TikTok Marketing For Real Estate Agents

Sep 14, 2023

Social media is one of the best places businesses can be at the moment. Over the past half a decade, the importance of social media has increased. Real estate agents are not left out as well. As a realtor, there are many advantages to using social media, especially TikTok for marketing. Heights Title is here to explain why TikTok marketing can really boost your business.

TikTok Marketing For Real Estate Agents

According to statistics, more than 77% of businesses use social media to reach out to their customers. As a real estate agent, you need to consider TikTok for marketing because the brand has over a billion users monthly, thus highlighting the platform as a huge resource for business. Here’s how real estate agents can use TikTok to make them stand out in their businesses.

Why Is TikTok So Important?

As a realtor, you may tend to question the need for your brand to be on the renowned platform, TikTok. Think of it this way, TikTok is a large market with so much untapped potential. While you may not be able to reach everyone physically to sell your ideas, TikTok offers you the opportunity to meet at least a billion people monthly. If you’ve been in the business for a while, you know that the more people you meet, the higher your chances of closing.
With TikTok, you get to meet lots of people without even leaving your house. As a realtor, putting out the word about your business will help you to stand out. Many realtors understand this principle and have already hopped on the moving train. Since almost everyone is on social media (TikTok inclusive), it is only logical that you give the social media platform a trial.

How You Can Leverage TikTok as a Realtor

Knowing TikTok is a great place to do business is one thing, and understanding how to use it is another matter. Most people find it difficult to use TikTok to boost their social media presence because they do not understand its principles. The first thing you must know about Tiktok is that it uses a simple yet complex algorithm to promote each post made on the platform. We will now look at options you can leverage to ensure you remain on top of your game on TikTok.

Don’t Bore Them

The first few seconds on your TikTok post will determine whether a viewer will stay or move to another video. Hence, it is best to ensure that the introductory part of your TikTok post captures the interest of your audience. You can achieve this by using a good hook that leaves the viewer wanting to know more. Ultimately, the viewer ends up watching the entire video. You can also break your posts into parts to retain a viewer. However, you must ensure that each segment is as interesting as the former, or even more interesting.

Understand The Algorithm

You need to understand the algorithm to help you reach the right people. Reaching people alone is fine, but reaching the right people is great! Since TikTok uses its algorithm to bring your post to the right people, it would help to understand the algorithm to help your post reach home buyers or owners. The first thing you must do is leverage hashtags. It is best to research to discover the most trending hashtags in the realtor space. In addition, do not use too many hashtags, as the algorithm would regard your post as spam. It would also help to include the location tag on your post to help reach the right people in the right location. Furthermore, be sure to use trending music being used on the platform to garner more interest in your post.

Do Not Oversell Your Product

One thing people do not want to see is brands selling products and not solutions. Instead of selling your products, you can proffer solutions to common problems. Think of the properties in your possession as solutions to your client’s problems. By offering solutions to their problems rather than selling property to them, your clients will be more willing to patronize you.

Get Trending!

TikTok is one of the best, most trending platforms realtors can leverage to get their business moving. If you are a realtor and you’re not yet on TikTok, you need to do so now! There are a lot of advantages associated with using TikTok for business marketing as outlined in our post. You can trust Heights Title to guide you regarding all of your real estate needs.

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