With so many changes in social media, you may be wondering what the best way to market your real estate business is. Video marketing is on the rise. From YouTube to Instagram Reels and TikTok, video is on top. 

10 Video Marketing Tips For Real Estate Agents

Video marketing is a powerful tool for any real estate agent in Alabama to promote listings and attract potential buyers. Here are ten tips for creating compelling video content for your real estate business.

Highlight The Property’s Unique Features

When creating a video tour of a property, showcase its unique features and selling points. This could include a beautiful view, a spacious backyard, or a recently remodeled kitchen. By highlighting the property’s best features, you’ll make it more appealing to potential buyers.

Use Drone Footage

Aerial footage can add a unique perspective to your video tours and make the property stand out. Drone footage can showcase the property’s location and surrounding area, giving potential buyers a better idea of the neighborhood and nearby amenities.

Showcase The Neighborhood

In addition to showcasing the property, it’s important to highlight the surrounding neighborhood. Create a video that features local businesses, parks, and other amenities to give potential buyers an idea of what it would be like to live in the area.

Use The Right Equipment

To create high-quality videos, you don’t need to use professional equipment these days. Smartphones are well-equipped with nice cameras for creating videos. Invest in a ring light and use a tripod to keep the shots steady. So many people record their own videos and then hire editors to do the hard work. 

Optimize For Social Media

Once your videos are created, make sure to optimize them for social media. This includes using captions, adding a call-to-action, and including relevant hashtags. Share your videos on your social media channels, such as Instagram, Facebook, and TikTok. Encourage others to share them as well.

How To Make A TikTok Account

Not very familiar with TikTok? It is a short-form video social media platform that has skyrocketed in popularity over the last few years. Here are the steps to create a TikTok account:

• • Download the TikTok app from the App Store (iOS) or Google Play (Android).
  • Open the app and tap the “Sign Up” button on the login screen.
  • Choose how you want to create your account: You can sign up using your phone number, email or by connecting to an existing account on another platform (such as Google or Facebook).
  • Fill in your personal information, including your name, username, and password.
  • Verify your account by entering the verification code sent to your email or phone number.
  • Once your account is verified, you can start creating and uploading videos.
  • Customize your profile: Once logged in, tap on the profile icon in the bottom right corner to access your profile. From there, you can add a profile picture, bio, and links to other social media accounts.
  • To start creating videos, tap on the plus sign in the bottom center of the screen. You can choose to record a video, upload one from your camera roll, or use a template to create a video.
  • You can edit your videos using built-in tools like filters, speed, and music.
  • Once you’re happy with your video, tap on the “Post” button to upload it to your TikTok account. Your video will now be visible to your followers, and you can also share it on other social media platforms.

Make Use Of Virtual Tours

With the current situation, many buyers are looking for virtual tours of properties. Creating virtual tours of your listings can allow potential buyers to explore the property from the comfort of their own homes, which can help increase interest in the property.

Create A Youtube Channel

Create a YouTube channel for your real estate business and upload your videos. YouTube is the second largest search engine, and it’s a great way to get your videos in front of a large audience. Also, you can embed your videos on your website, so it’s easy for your clients to view them.

Use Video In Email Marketing

Include video content in your email marketing campaigns. This could be a virtual property tour, a video introduction to a new listing, or a video of you discussing the benefits of buying or selling a property.

Repurpose Your Video Content

Once you’ve created a video, don’t let it sit on your camera roll. Share it on social media, use it in your email marketing campaigns, and feature it on your website. You can also repurpose the video content into a shorter version for Instagram or Facebook stories.

Measure The Results

Track the performance of your videos by measuring the views, engagement, and conversion rates. Use this information to improve your future video marketing efforts and adjust as needed.

By following these tips, you can create effective video content that will help promote your listings and attract potential buyers in Alabama. Remember that video marketing is a great way to showcase your listings, but also a great way to showcase your expertise and build your personal brand.

To benefit your real estate business in Alabama even more, contact our title company in Birmingham, Heights Title. We will perform a title search and assist in resolving any title issues before you head to the closing table.